I was tasked with designing the brand identity for YOTPO, a young & promising Israeli startup. YOTPO is an opinion and customer review aggregation engine that aspires to enrich the content & appeal of online commerce websites.

Since the company name was eccentric, we were targeting a design that is clear, simple, and helps viewers learn how to spell & pronounce the word.

Designed at nascent.

Concept 1:
Savvy

Concept 2:
Playful

Concept 3:
Elegant / out of category