Designing the future of TV

Earlier this year, we were excited to take part in the introduction of yes+, reimagining the entire yes service for tvOS in an inspiring, cinematic & ambitious way.

yes+ is a unique concept that focuses on expert content curation, while merging linear and on-demand viewing in a way that’s never been done before.

In this talk we’ll describe how we worked closely on this strategic initiative with the yes, Apple & Ono apps teams to help define the strategy, design the experience & deliver the product.

To do all this, we had to reimagine yes' digital experience, graphic language, design a bi-lingual typeface with Fontef, build a large TV prototype generator with Framer, and run iterative, time compressed design processes.